PROJECT: SALA website
CLIENT: UBC School of Architecture
ROLE: Concept / Architecture / Design

As Art Director/Senior Designer at Industrial Brand Creative

 

PROJECT: meja.ca
CLIENT: Marceau Evans Johnson Architects
ROLE: Concept / Strategy / Design

As Art Director/Senior Designer at Industrial Brand Creative

 

PROJECT: Condemned Skatepark
CLIENT: Change Advertising / Vancouver Skateboard Coalition
ROLE: Art Direction / Illustration / Design


This project came about as a result of the Vancouver City Council's proposal to shut down China Creek, one of North America's oldest skateparks.

Being a pro bono initiative, there was a great deal of creative freedom to be had on this. I made it a personal goal to develop a look for the site that was more illustrative that straight design in its execution. There was a story to tell and it needed to appeal to, and keep the attention of, a younger audience.

The design is influenced by graphic novels, in particular DMZ by Brian Wood, and the horizontal navigation of the site is meant to further emphasize this linear storyline style. There is an underlying political statement about the present state of the world to be unearthed, but what the design ultimately came to represent was the classic David and Goliath story -- of the little guy fighting against the system -- a universal allegory that anyone can get behind.

 

PROJECT: Styleguide
CLIENT: Industrial Brand Creative (In House Project)
ROLE: Concept / Strategy / Design

As Senior Designer at Industrial Brand Creative

With a tagline reading "Rules for a Healthy Brand", Styleguide is a customizable framework designed to house the components and proper brand application guidelines for Industrial Brand's clients. Along with referencing key information such as Corporate Colours and Fonts, clients may also download versions of their logos, thus making Styleguide a true "value added" benefit of working with Industrial Brand Creative.

 

PROJECT: The Ox Project Fundraiser
CLIENT: Personal Project
ROLE: Strategy / Design / Coding

A personal initiative that my wife Jane and I developed for the holiday season to send to friends and family. We learned that for $500 dollars, we could buy two oxen and a plow for a small village called Kanyawegi in Kenya which, in turn, would save villagers from plowing the fields by hand thus allowing for earlier planting, better harvests, and ultimately a more self-sufficient society.

 

PROJECT: Online Annual Report
CLIENT: Stornoway Diamond Corporation
ROLE: Concept / Design / Art Direction

As Senior Designer at Industrial Brand Creative

 

PROJECT: Blog
CLIENT: Industrial Brand Creative (In House Project)
ROLE: Concept / Design / Architect / Contributor

As Senior Designer at Industrial Brand Creative

As part of an overall website redesign, the Industrial Brand Blog established a second front on the internet for the company, this one focussing on ideas and inspiration rather than the work itself. Before the blog, the company's flash site had entertained an average of 250 visitors a month. Within a year, the blog was receiving over 60,000 unique visitors a month and established the company as an industry voice and community hub.

Applied Arts Magazine - Best Blog 2005
Lotus Awards - Merit Interactive Misc. 2005
How Magazine Top 10 Websites, February 2006
Portfolios.com - Bronze Best Corporate Site / Merit Best Self Promotion 2006

 

PROJECT: Colours of Cuba Website
CLIENT: Society of Graphic Designers of Canada (GDC)
ROLE: Concept / Art Direction

As Senior Designer at Industrial Brand Creative

Lotus Awards - Merit Interactive Misc. 2006

 

PROJECT: Website
CLIENT: The MultiSport Centre of Excellence
ROLE: Concept / Design

As Senior Designer at Industrial Brand Creative

 

PROJECT: Website
CLIENT: Alessandro Tento
ROLE: Concept / Design

As Senior Designer at Industrial Brand Creative

 

PROJECT: Website
CLIENT: Sven Boecker
ROLE: Concept / Design

As Senior Designer at Industrial Brand Creative

 

PROJECT: Website
CLIENT: Industrial Brand Creative
ROLE: Concept / Design

As Senior Designer at Industrial Brand Creative

 

PROJECT: Website
CLIENT: Industrial Brand Creative & Legends Memorabilia
ROLE: Concept / Design / Coding

As Senior Designer at Industrial Brand Creative