The 2nd installment of Interesting Vancouver is taking place this Friday, October 23rd at The Vancouver Rowing Club. Those of us who attended last year were treated to one of the most refreshing and inspiring gatherings that you could hope to experience. This was ultimately due to the fact that the evening was not centered around any particular industry, nor was it trying to get us to upgrade anything, jump on bandwagons or subscribe to hidden agendas. As Brett McFarlane, the founder of IV, states, it is “a multi-disciplinary conference that seeks to impart new knowledge, things you’ve never known, or thought about. Open up parallel thinking ports. Activate parts of your brain that for even the brainiest person may have been neglected or unexplored.”
This year, I will be one of the speakers. I am currently putting together a presentation titled "Mindful Eating: The Biography of a Single Bite" that I have been touting as a somewhat rambling diatribe on travel, buddhism, eating local, slaughterhouses and Oreo cookies. Or something like that. Also on the bill are fellow Foodists Eagranie Yuh, aka The Well Tempered Chocolatier, who will be speaking about her passion for sweet things and Jer Thorpe who will no doubt be blowing minds with his data visualizations.
Check out the IV site over the course of the week as the list of speakers and eclectic range of topics is revealed. After the buzz of last year’s event I suspect that tickets will be going fast so get them while you can. And we’ll see you on the 23rd!
Labels: Collaborators, Shameless Self Promotion
Monday, January 05, 2009
Foodists.ca
Starting in '09, along with my sporadic duties on this blog posting about design, art and culture, I will also be sporadically contributing to a new site that focusses on another one of my passions: food. The Foodists describes itself as "a collective of like-minded food worshipers. We breathe and sleep in order to eat and drink."
Seeing as I don't get out all that much these days what with the new family and all, I am planning on posting recipes that reflect the type of meals that I make on an average night, when I'm knackkered from work, my daughter needs to go to bed but I am still determined to sit the wife and I down to a damn fine meal. But the site as a whole covers all things gastronomically related and boasts an eclectic list of contributors. So check out foodists.ca and bon appetit.
Starting in '09, along with my sporadic duties on this blog posting about design, art and culture, I will also be sporadically contributing to a new site that focusses on another one of my passions: food. The Foodists describes itself as "a collective of like-minded food worshipers. We breathe and sleep in order to eat and drink."
Seeing as I don't get out all that much these days what with the new family and all, I am planning on posting recipes that reflect the type of meals that I make on an average night, when I'm knackkered from work, my daughter needs to go to bed but I am still determined to sit the wife and I down to a damn fine meal. But the site as a whole covers all things gastronomically related and boasts an eclectic list of contributors. So check out foodists.ca and bon appetit.
Labels: Collaborators, Shameless Self Promotion
Monday, July 07, 2008
Creating a Brand Periphery
David Armano posted an interesting article today over at Advertising Age about online personal brand presence in which he offers the following 3 guidelines for creating an online profile:
1) Engage in Personal Publishing
2) Be Your Own Agent
3) Be Authentic
Sound advice from the cowboy-hat wearing Twitterer (the man's got personal branding down cold!). But I would like to offer something to the mix on this topic that I have been thinking a good deal about lately, that of creating what I call a Brand Periphery Profile.
Now in order to define this term, I must begin by talking about its opposite, which I don't actually have a name for but logically would be defined as your Brand's Nuclear Profile. This is essentially the online profile that appears when someone types your name into a search engine. This is what Armano is speaking of in his article and, as he wisely advises, it should be kept on as tight or loose a leash as you deem appropriate to your public identity while still always remaining as authentic as possible.
Your Brand Periphery on the other hand is created in the echoes of what you are talking about or linking to online. It is not what shows up when someone googles your name but where you show up when someone is googling something seemingly unconnected to you. For example a search for "gonzo logo design" finds my site in the top 3 as a result of both an authentic and quite calculated association on my part with the good doctor HST and my pursuit of Great Counterculture Logos. Similarly, I take guilty pleasure in the fact that I rank number one for the search string "A new violent conception of life", a phrase derived from the manifesto of an Italian anarchist group who poured red dye into Rome's Trevi Fountain. It is really just creative SEO but in reaching out and connecting to these external personas and images and language, you are also pulling these elements into your Brand's Periphery and in turn, making them a part of who you are online.
Take it a step further and this can become a relevant strategy for small companies as well. Coudal.com for example has aligned themselves with film director Stanley Kubrick, dedicating an entire category of their blog to him alongside the more general topics of Art, Architecture, Film etc. That their interest and passion toward the man and his work is genuine is without question; but in creating this connection, by placing Kubrick into the Coudal brand's Periphery, they are harnessing the qualities associated with Stanley Kubrick -- passion, focus, vision -- for their own brand identity (and rightly so I might add).
Of course all of this is seemingly small potatoes in light of what large corporations have been doing for years with celebrity endorsements and lifestyle advertising. But it offers the little guy a similar opportunity and, if done authentically, should come about as a natural side effect of sharing what you are legitimately interested in.
So then, the question becomes "what strange far off corner of the internets do you want to be found?"
David Armano posted an interesting article today over at Advertising Age about online personal brand presence in which he offers the following 3 guidelines for creating an online profile:
1) Engage in Personal Publishing
2) Be Your Own Agent
3) Be Authentic
Sound advice from the cowboy-hat wearing Twitterer (the man's got personal branding down cold!). But I would like to offer something to the mix on this topic that I have been thinking a good deal about lately, that of creating what I call a Brand Periphery Profile.
Now in order to define this term, I must begin by talking about its opposite, which I don't actually have a name for but logically would be defined as your Brand's Nuclear Profile. This is essentially the online profile that appears when someone types your name into a search engine. This is what Armano is speaking of in his article and, as he wisely advises, it should be kept on as tight or loose a leash as you deem appropriate to your public identity while still always remaining as authentic as possible.
Your Brand Periphery on the other hand is created in the echoes of what you are talking about or linking to online. It is not what shows up when someone googles your name but where you show up when someone is googling something seemingly unconnected to you. For example a search for "gonzo logo design" finds my site in the top 3 as a result of both an authentic and quite calculated association on my part with the good doctor HST and my pursuit of Great Counterculture Logos. Similarly, I take guilty pleasure in the fact that I rank number one for the search string "A new violent conception of life", a phrase derived from the manifesto of an Italian anarchist group who poured red dye into Rome's Trevi Fountain. It is really just creative SEO but in reaching out and connecting to these external personas and images and language, you are also pulling these elements into your Brand's Periphery and in turn, making them a part of who you are online.
Take it a step further and this can become a relevant strategy for small companies as well. Coudal.com for example has aligned themselves with film director Stanley Kubrick, dedicating an entire category of their blog to him alongside the more general topics of Art, Architecture, Film etc. That their interest and passion toward the man and his work is genuine is without question; but in creating this connection, by placing Kubrick into the Coudal brand's Periphery, they are harnessing the qualities associated with Stanley Kubrick -- passion, focus, vision -- for their own brand identity (and rightly so I might add).
Of course all of this is seemingly small potatoes in light of what large corporations have been doing for years with celebrity endorsements and lifestyle advertising. But it offers the little guy a similar opportunity and, if done authentically, should come about as a natural side effect of sharing what you are legitimately interested in.
So then, the question becomes "what strange far off corner of the internets do you want to be found?"
Labels: Shameless Self Promotion, The Brand Periphery
Friday, June 20, 2008
The Little Give
4 teams. 4 charities. 48 hours to make a difference. Karyo Edelman's The Little Give kicks off today. Check back to the site as the event progresses for on location Twitter updates and of-the-moment Flickr coverage.
4 teams. 4 charities. 48 hours to make a difference. Karyo Edelman's The Little Give kicks off today. Check back to the site as the event progresses for on location Twitter updates and of-the-moment Flickr coverage.
Labels: Collaborators, Shameless Self Promotion
Friday, June 13, 2008
Field Tested Books 2008
The team over at Coudal.com are back at it with the launch of the 2008 edition of Field Tested Books, a collection of book reviews by a variety writers, each with an interesting twist. As Jim explains:
"We had this notion that somehow through experimentation we could identify how our perception of a book is affected by the place where we read it. Or maybe the other way around. Maybe it’s possible to determine how a book colors the way we feel about the place where we experience it."
This year, the ever-experimental crew are trying their hand at book publishing by offering the Field-Tested Books collection (including all three years of FTB reviews) "in a handsome trade paperback". I was quite honored to be asked back as a contributor, and in return submitted a gonzo-inspired review of "The Proud Highway" by Hunter S. Thompson as read in Bangkok. (My 2006 submission, "Siddhartha, on a train between Madrid and Barcelona, Spain" can be found here.)
A perfect way to blow a Friday morning: peruse the website, buy the book and be sure to throw it in your backpack this summer when you light out on your own great literary adventure.
The team over at Coudal.com are back at it with the launch of the 2008 edition of Field Tested Books, a collection of book reviews by a variety writers, each with an interesting twist. As Jim explains:
"We had this notion that somehow through experimentation we could identify how our perception of a book is affected by the place where we read it. Or maybe the other way around. Maybe it’s possible to determine how a book colors the way we feel about the place where we experience it."
This year, the ever-experimental crew are trying their hand at book publishing by offering the Field-Tested Books collection (including all three years of FTB reviews) "in a handsome trade paperback". I was quite honored to be asked back as a contributor, and in return submitted a gonzo-inspired review of "The Proud Highway" by Hunter S. Thompson as read in Bangkok. (My 2006 submission, "Siddhartha, on a train between Madrid and Barcelona, Spain" can be found here.)
A perfect way to blow a Friday morning: peruse the website, buy the book and be sure to throw it in your backpack this summer when you light out on your own great literary adventure.
Labels: Collaborators, Literature, Shameless Self Promotion, Travel, When the Going Gets Weird
Wednesday, January 02, 2008
Wolf Like Me (alt-country take)
My latest home recording: a cover of TV on the Radio's "Wolf Like Me" complete with southern drawl and country twang.
More personal musical sojourns may be found here.
My latest home recording: a cover of TV on the Radio's "Wolf Like Me" complete with southern drawl and country twang.
More personal musical sojourns may be found here.
Labels: Music, Shameless Self Promotion
Tuesday, October 30, 2007
Experts predict website posts may slow down considerably after purchase of new toy
Monday, September 24, 2007
First Child Demo Release
Probably the only venue that my musical efforts are worthy of entertaining at this point, this weekend saw the exclusive Facebook premiere of the long time coming 5 track demo of First Child: Looping Through the Array. If you are on the Book, then please feel free to join the group. Otherwise, you can download the tracks here:
A Love This Strong (intro)
Unleashed
Collide
The Autumn Days of Disco
Julia Sets
Probably the only venue that my musical efforts are worthy of entertaining at this point, this weekend saw the exclusive Facebook premiere of the long time coming 5 track demo of First Child: Looping Through the Array. If you are on the Book, then please feel free to join the group. Otherwise, you can download the tracks here:
A Love This Strong (intro)
Unleashed
Collide
The Autumn Days of Disco
Julia Sets
Labels: Music, Shameless Self Promotion
Thursday, March 15, 2007
Who would win?
It started as a joke during the research phase of a current project, but I was just informed that my t-shirt design Puma Vs. Unicorn has passed the Threadless submission phase and is now up for voting in the public sphere. Help make this shirt a reality. Vote now. Or at the very least chime in on who you think would win a battle of such mythic proportions.
It started as a joke during the research phase of a current project, but I was just informed that my t-shirt design Puma Vs. Unicorn has passed the Threadless submission phase and is now up for voting in the public sphere. Help make this shirt a reality. Vote now. Or at the very least chime in on who you think would win a battle of such mythic proportions.
Labels: Design, Shameless Self Promotion
Saturday, March 03, 2007
Canstruction Threepeat with PicniCantics
Canstruction is a fundraising event for the Food Bank where teams compete by building 10'X 10'X 8' sculptures out of cans and non-perishable goods. The two day competition ended this afternoon with our team (Industrial Brand Creative and Legends Memorabilia) taking the top prize of Juror's Choice for the third year in a row with our entry PiniCantics. More photos and our usual timelapse QT of the build are soon to follow in the days ahead. But in the meantime, if you are in the Vancouver area, I encourage you to drop by the Cruise Ship Terminal at Canada Place to view the structures and show your support.
UPDATE: More photos have been posted at Flickr and
The timelapse of our build has been posted over on Todd's site.
Canstruction is a fundraising event for the Food Bank where teams compete by building 10'X 10'X 8' sculptures out of cans and non-perishable goods. The two day competition ended this afternoon with our team (Industrial Brand Creative and Legends Memorabilia) taking the top prize of Juror's Choice for the third year in a row with our entry PiniCantics. More photos and our usual timelapse QT of the build are soon to follow in the days ahead. But in the meantime, if you are in the Vancouver area, I encourage you to drop by the Cruise Ship Terminal at Canada Place to view the structures and show your support.
UPDATE: More photos have been posted at Flickr and
The timelapse of our build has been posted over on Todd's site.
Labels: Design Can Change the World, Industrial Brand Creative, Shameless Self Promotion
Thursday, June 29, 2006
News from the Industrial Brand Frontlines
• As a follow-up to my review of Vidfest, I met up with Ben Burden Smith, the producer of Tony Hawk and the Boom Boom Sabotage after its world premiere screening and got his take on what is was like working with the Hawk, the local pros, and the challenges of capturing all of the action for 3D. The interview has been posted on the Industrial Brand Blog.
• Also, it seems that the Industrial Brand Blog has won another award. Well, two in fact from Portfolios.com. We received a Bronze for Best Corporate Blog and a Merit for Best Self Promotional Blog.
• Finally, I just learned that I am going to be going down to Seattle, once again as a correspondent for TAXI Design to cover the ICOGRADA convention from the 9 - 15 July 2006. My attourney has advised me to rent a very fast car with no top...
• As a follow-up to my review of Vidfest, I met up with Ben Burden Smith, the producer of Tony Hawk and the Boom Boom Sabotage after its world premiere screening and got his take on what is was like working with the Hawk, the local pros, and the challenges of capturing all of the action for 3D. The interview has been posted on the Industrial Brand Blog.
• Also, it seems that the Industrial Brand Blog has won another award. Well, two in fact from Portfolios.com. We received a Bronze for Best Corporate Blog and a Merit for Best Self Promotional Blog.
• Finally, I just learned that I am going to be going down to Seattle, once again as a correspondent for TAXI Design to cover the ICOGRADA convention from the 9 - 15 July 2006. My attourney has advised me to rent a very fast car with no top...
Labels: Collaborators, Design, Industrial Brand Creative, Shameless Self Promotion
Thursday, June 15, 2006
Vidfest in Vancouver
For the next couple of days (June 15 - 16), Ben and I are covering Vidfest for the TAXI Design Network out of Singapore. Our review will be posted on their site later next week but in the meantime, for images and a few infrequent postings check us out at Industrial Brand Creative.
For the next couple of days (June 15 - 16), Ben and I are covering Vidfest for the TAXI Design Network out of Singapore. Our review will be posted on their site later next week but in the meantime, for images and a few infrequent postings check us out at Industrial Brand Creative.
Labels: Collaborators, Industrial Brand Creative, Shameless Self Promotion
Tuesday, April 18, 2006
The Return of Fotologue.jp
Just over a year ago I posted an entry about my experience acquiring a fotologue.jp account for Industrial Brand Creative. As I reported, at that time there was no English whatsoever on the site and one required an invitation in order to join. Almost immediately after our success with acquiring an account, I began receiving emails from people from all over the world asking me how I had done it and could I help them in securing one of their own. Unfortunately, I could not offer them an easy answer.
Recently however, fotologue has launched a new site that is open to the public and has been translated (with typical Japanese accuracy) into English. There are still a few bugs but it also has a number of new features that should make it even more user friendly. At the very least, it offers an aesthetically pleasing alternative to flickr.com of which I have never really been a fan.
And so to commemorate my own new fotologue account, I have posted a few photos from my recent trip to Los Angeles. Enjoy.
Just over a year ago I posted an entry about my experience acquiring a fotologue.jp account for Industrial Brand Creative. As I reported, at that time there was no English whatsoever on the site and one required an invitation in order to join. Almost immediately after our success with acquiring an account, I began receiving emails from people from all over the world asking me how I had done it and could I help them in securing one of their own. Unfortunately, I could not offer them an easy answer.
Recently however, fotologue has launched a new site that is open to the public and has been translated (with typical Japanese accuracy) into English. There are still a few bugs but it also has a number of new features that should make it even more user friendly. At the very least, it offers an aesthetically pleasing alternative to flickr.com of which I have never really been a fan.
And so to commemorate my own new fotologue account, I have posted a few photos from my recent trip to Los Angeles. Enjoy.
Labels: Asia, Collaborators, Industrial Brand Creative, Japan, LA, Photography, Shameless Self Promotion
Tuesday, March 21, 2006
No More Colouring Contests
It was interesting timing when I first made contact with Catherine Morley (Cat) a few weeks back. I had submitted my site for consideration at designers-who-blog.com and received some very positive and encouraging feedback from Cat. I also became privy to her most recent project and passion: the NO!SPEC crusade.
This hit very close to home. The Canadian design community was recently looking down just such a barrel when the Design Exchange in collaboration with the Department of Canadian Heritage released a speculative national competition for the redesign of the Canadian Cultural Gateway Website. A number of the more vocal outlets (including our own over at Industrial Brand) immediately called foul. In fact, it was the commentary posted over at Slashdot's ideasonideas that served as the final straw for Cat and spurred her on to creating the NO!SPEC movement.
And a movement is exactly what it seems to be shaping into. It appears that this time around, the design community is not only circling our wagons, but we're also packing a hell of an arsenal. What it comes down to is that it is no longer acceptable for a company or organization to presume that it has the right to ask for a designer's time and talent without the guarantee of proper payment. Simple as that.
So be sure to check out the NO!SPEC site, learn more about the crusade, have your say and pass it on to others. "It is time to take a stand!"
It was interesting timing when I first made contact with Catherine Morley (Cat) a few weeks back. I had submitted my site for consideration at designers-who-blog.com and received some very positive and encouraging feedback from Cat. I also became privy to her most recent project and passion: the NO!SPEC crusade.
This hit very close to home. The Canadian design community was recently looking down just such a barrel when the Design Exchange in collaboration with the Department of Canadian Heritage released a speculative national competition for the redesign of the Canadian Cultural Gateway Website. A number of the more vocal outlets (including our own over at Industrial Brand) immediately called foul. In fact, it was the commentary posted over at Slashdot's ideasonideas that served as the final straw for Cat and spurred her on to creating the NO!SPEC movement.
And a movement is exactly what it seems to be shaping into. It appears that this time around, the design community is not only circling our wagons, but we're also packing a hell of an arsenal. What it comes down to is that it is no longer acceptable for a company or organization to presume that it has the right to ask for a designer's time and talent without the guarantee of proper payment. Simple as that.
So be sure to check out the NO!SPEC site, learn more about the crusade, have your say and pass it on to others. "It is time to take a stand!"
Labels: Design, Design Can Change the World, Shameless Self Promotion
Tuesday, January 31, 2006
Getting On Board with Coudal.com
Just got word this morning that I will be taking the wheel of the guest editor bus over at coudal.com for the month of February. Those of you who have been visiting this site for some time will certainly recognize their name as having topped my list of the Top Ten Most Important Websites from a year ago (and again this year on the IBC "Top Ten Blogs of 2005"). Coudal.com is one of the major influencing factors as to why we got messed up in this blogging racket in the first place so this invitation is a true honour. Thanks to Jim and the entire team. I am looking forward to it.
For those of you who have just found this site via coudal.com, this is more of a hobby / portfolio site than my day gig over at Industrial Brand Creative but it does get updated on a weekly basis at the very least and you are more than welcome to hang out and explore. Thanks for coming.
Just got word this morning that I will be taking the wheel of the guest editor bus over at coudal.com for the month of February. Those of you who have been visiting this site for some time will certainly recognize their name as having topped my list of the Top Ten Most Important Websites from a year ago (and again this year on the IBC "Top Ten Blogs of 2005"). Coudal.com is one of the major influencing factors as to why we got messed up in this blogging racket in the first place so this invitation is a true honour. Thanks to Jim and the entire team. I am looking forward to it.
For those of you who have just found this site via coudal.com, this is more of a hobby / portfolio site than my day gig over at Industrial Brand Creative but it does get updated on a weekly basis at the very least and you are more than welcome to hang out and explore. Thanks for coming.
Labels: Collaborators, Shameless Self Promotion
Monday, January 30, 2006
Mike Goedecke: The Industrial Brand Interview
Mike Goedecke, Founder and Executive Creative Director of the California motion graphics company belief was recently in Vancouver for the Canadian premiere of his short film "Embryo" at a SIGGRAPH event. The next day, Mark and I met up with him and his lovely wife Lisa at Cassis for a brilliant lunch and an interview on his process and passion.
Mike Goedecke, Founder and Executive Creative Director of the California motion graphics company belief was recently in Vancouver for the Canadian premiere of his short film "Embryo" at a SIGGRAPH event. The next day, Mark and I met up with him and his lovely wife Lisa at Cassis for a brilliant lunch and an interview on his process and passion.
Labels: Design, Shameless Self Promotion
Tuesday, January 03, 2006
Industrial Brand on
How Magazine's Top Ten
The Adventures in the Blogosphere continue over at Industrial Brand Creative as our blog gets named one of How Magazine's Top Ten Websites.
How Magazine's Top Ten
The Adventures in the Blogosphere continue over at Industrial Brand Creative as our blog gets named one of How Magazine's Top Ten Websites.
Labels: Collaborators, Industrial Brand Creative, Shameless Self Promotion
Tuesday, December 06, 2005
The Colours of Cuba
These past couple of weeks over at Industrial Brand Creative have seen us scrambling to put together the creative for the GDC's holiday event titled "The Colours of Cuba" this Wednesday night. Along with invitations and posters, we have designed a cool little website to promote the event. Considering the weather that we've been stuck with lately in Vancouver, this event is sure to be the hottest ticket in town.
These past couple of weeks over at Industrial Brand Creative have seen us scrambling to put together the creative for the GDC's holiday event titled "The Colours of Cuba" this Wednesday night. Along with invitations and posters, we have designed a cool little website to promote the event. Considering the weather that we've been stuck with lately in Vancouver, this event is sure to be the hottest ticket in town.
Labels: Collaborators, Industrial Brand Creative, Shameless Self Promotion
Monday, November 07, 2005
Adventures in the Industrial Brand Blogosphere
The Industrial Brand Blog has been getting quite a lot of attention as of late. In less than a year, the number of visitors has risen steadily to about 30,000 per month. We suddenly find ourselves using terms like "blogroll" and "trackback" a lot. We've made contact with other bloggers and web pioneers from around the world. We've sat on blog panels. And just this past month, we have been recognized by Applied Arts for Best Blog and on Wednesday with a Lotus Award of Merit for Best Interactive Miscellaneous. It has been quite the exciting ride so far. Can't wait to see what lies around the next cyber corner.
The Industrial Brand Blog has been getting quite a lot of attention as of late. In less than a year, the number of visitors has risen steadily to about 30,000 per month. We suddenly find ourselves using terms like "blogroll" and "trackback" a lot. We've made contact with other bloggers and web pioneers from around the world. We've sat on blog panels. And just this past month, we have been recognized by Applied Arts for Best Blog and on Wednesday with a Lotus Award of Merit for Best Interactive Miscellaneous. It has been quite the exciting ride so far. Can't wait to see what lies around the next cyber corner.
Labels: Collaborators, Design, Industrial Brand Creative, Shameless Self Promotion
Tuesday, April 19, 2005
Portfolio Update — svenboecker.com
Industrial Brand Creative just launched our friend and photographer Sven Boecker's website. It is ultra clean and simple with a slick Flash engine underneath. Not to mention of course: beautiful photography.
Industrial Brand Creative just launched our friend and photographer Sven Boecker's website. It is ultra clean and simple with a slick Flash engine underneath. Not to mention of course: beautiful photography.
Labels: Collaborators, Design, Photography, Shameless Self Promotion
Wednesday, March 09, 2005
Canstruction Vancouver - Juror's Choice Award
This past weekend, Industrial Brand Creative along with Legends Memorabilia teamed up once again to participate in Canstruction Vancouver, a charity event in which teams build large sculptures out of non-perishable goods that are judged, exhibited and then later disassembled and donated to the Food Bank. Our sculpture this year, Snoopy on his doghouse took top prize of Juror’s Choice and all signs point to it going on to win the People’s Choice award as well.
We just launched the site for it this afternoon. Check out the time lapse video of the build. For anyone in Vancouver, the exhibit is running until the 12th of March at Canada Place so be sure to drop if you have a chance.
This past weekend, Industrial Brand Creative along with Legends Memorabilia teamed up once again to participate in Canstruction Vancouver, a charity event in which teams build large sculptures out of non-perishable goods that are judged, exhibited and then later disassembled and donated to the Food Bank. Our sculpture this year, Snoopy on his doghouse took top prize of Juror’s Choice and all signs point to it going on to win the People’s Choice award as well.We just launched the site for it this afternoon. Check out the time lapse video of the build. For anyone in Vancouver, the exhibit is running until the 12th of March at Canada Place so be sure to drop if you have a chance.
Labels: Collaborators, Design, Industrial Brand Creative, Shameless Self Promotion
Tuesday, March 08, 2005
Big in Japan
A couple of months ago, I stumbled upon a photoblog website out of Japan called fotologue.jp. Its clean and dynamic interface far surpassed anything that we had seen in the North American market. It seemed like an excellent B-side for the Industrial Brand Creative website at the very least; a third cornerstone (along with the blog) for our online community at best. So after a number of false starts and emails lost in translation, we were finally invited to register for our own page.
The idea was to create a dynamic online billboard - posting a new photo everyday - that reinforces the IBC brand by using the images that we have made an integral part of the new IBC look but presenting them in a purely aesthetic form. It is soft marketing to be sure, but it introduces us to a new market while at the same time providing an outlet for the artistic side of the company that so often gets lost amidst the case studies and mission statements.
Much thanks to Reiko Nakatsukasa as well as Jennifer Bukloh and Kinya Horikoshi at Photonica and everyone at Amana for getting this launched. Domo arigatou gozaimashita!
A couple of months ago, I stumbled upon a photoblog website out of Japan called fotologue.jp. Its clean and dynamic interface far surpassed anything that we had seen in the North American market. It seemed like an excellent B-side for the Industrial Brand Creative website at the very least; a third cornerstone (along with the blog) for our online community at best. So after a number of false starts and emails lost in translation, we were finally invited to register for our own page. The idea was to create a dynamic online billboard - posting a new photo everyday - that reinforces the IBC brand by using the images that we have made an integral part of the new IBC look but presenting them in a purely aesthetic form. It is soft marketing to be sure, but it introduces us to a new market while at the same time providing an outlet for the artistic side of the company that so often gets lost amidst the case studies and mission statements.
Much thanks to Reiko Nakatsukasa as well as Jennifer Bukloh and Kinya Horikoshi at Photonica and everyone at Amana for getting this launched. Domo arigatou gozaimashita!
Labels: Asia, Collaborators, Industrial Brand Creative, Japan, Photography, Shameless Self Promotion
Saturday, January 22, 2005
#10 - industrial brand creative
www.industrialbrand.com
The first offering in the "Top Ten Most Important Websites (to me) of 2004" is a sentimental one. The Dec. 23 entry on the homepage says it best: "After 13 months, 6 designers, 25,000 different concepts and a "Battle Royale" our site has been given a major facelift". It is always hardest to design for yourself and this new look for IBC did not come easy. But we think we got it right. Complete with a blog, online store and a recipe section, the new design presents a more realized and mature look than what we had before which seems appropriate considering how much the agency has grown in the past three and a half years. Kudos to all involved.
www.industrialbrand.com
The first offering in the "Top Ten Most Important Websites (to me) of 2004" is a sentimental one. The Dec. 23 entry on the homepage says it best: "After 13 months, 6 designers, 25,000 different concepts and a "Battle Royale" our site has been given a major facelift". It is always hardest to design for yourself and this new look for IBC did not come easy. But we think we got it right. Complete with a blog, online store and a recipe section, the new design presents a more realized and mature look than what we had before which seems appropriate considering how much the agency has grown in the past three and a half years. Kudos to all involved.
Labels: Collaborators, Design, Industrial Brand Creative, Shameless Self Promotion
