CATALYSTS

Saturday, August 11, 2007

Great Counterculture Logos - Part 9
Great Counterculture Logos - Part 9
The Steal Your Face logo by Bob Thomas and the infamous LSD chemist Augustus Owsley Stanley.

From Rolling Stone's 40th Anniversary Summer of Love Special Edition (July 12 - 26 2007), Robert Greenfield* writes:

"While driving to work one day in his MG, Owsley saw an orange and blue logo with a white bar across it on a building. He thought it would look cool if the logo was red and blue with a white lightning bolt through it, so he had someone spray-paint a basic version of it on the Dead's equipment. He then talked to Bob Thomas about putting the lightning bolt through the words "Grateful Dead" in lettering, which from a distance would look like a skull. Together, they devised the "Steal Your Face" logo (a.k.a. "the stealie"). Thomas, who died in 1993, sold it to the band as a letterhead for $250, meaning that neither he nor Owsley ever saw a dime from all those Deadhead stickers on the rear bumpers of Volkswagen buses."

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