CATALYSTS

Monday, April 30, 2007

Signs of Our Times #2: Tom Sawyerism 2.0
Tom Sawyerism
"Tom Sawyer got it right. Why paint a fence when you can get your friends to do it for you for free? He would have been the perfect new-media mogul. Spending time and money creating content on the Internet is so hopelessly dated, so dotcom, so very, very 1.0. The secret of today’s successful Web 2.0 companies: build a place that attracts people by encouraging them to create the content — thereby drawing even more people in to create even more stuff..."
– Time, May 8th 2006

Hmmm...case in point: Facebook; which I finally caved in and signed up for this weekend and which has been consuming my spare time ever since. I noticed that there are 12 step programs to get off the bloody thing.

More mentions of the Tom Sawyeresque 2.0 labour exploitation practices at the NYTimes.

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